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[Dia Color]



Demi-permanent gloss color.

Reverse melanin loss effects for 6 weeks of gloss color¹.


Melanin Gap Filler Technology

with up to 92% natural origin formula2 that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin.



Its benefits:

Up to 70% grey coverage.

100% true-to-tone natural reflects.

3x shinier hair³.

No ammonia.


Tested, co-created & approved by pros.


¹ Instrumental & consumer tests.

² Maximum % of naturality across all shades of the range, with at least 84%.

³ Instrumental test.

[Breakthrough Discovery]

L’Oréal Professionnel discovered the origin of dull hair.


Melanin molecules degrade progressively over time, causing hair to become duller and duller as it turns white.




[What about Dia color tech?]


Fills gaps from lost melanin and reinjects color inside the fiber.

Up to 92% natural origin¹.

No ammonia.


¹ Maximum % of naturality across all shades of the range, with at least 84%.

Discover Dia color hair transformations on different hair types.

Wide palette of 50 shades.

Discover them now.

Reinventing demi permanant gloss color.

Dia color is an alkaline tone on tone cream color without ammonia.

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Hybrid « Natural & Technology » formula with no compromise on performance.

The remaining 8% of ingredients ensure the color performance,

the formula preservation & stability.

SEE SHADE CHART

DISCOVER MYHAIR[ID]



My Hair [ID] enhances your salon experience with personalized services.


It utilizes advanced technology to analyze individual hair needs, providing tailored treatments.


This ensures customer satisfaction, fosters loyalty, and sets your salon apart in delivering exceptional and customized hair care.


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